Tuesday, November 8, 2016

Acer announces B-Trac Technologies Ltd. as New Distributor Partner


Bangalore, India (November 6, 2016): ACER, the leading laptop and PC player in India, today announced its partnership with B-Trac Technologies Ltd.- one of the leading IT hardware solutions company as its newest distributor in Bangladesh. Under the terms of the agreement, B-Trac Technologies will distribute Acer's products, including notebooks, desktop PCs and monitors, further B-Trac will also become the provider of service and support in Bangladesh.

On the partnership inauguration program the Mr. Pinaki Banerjee, Business Head for Bangladesh & East India spoke on behalf of Acer; Mr. Harjinder Singer, Commercial Head for Bangladesh and Mr. Shakib Hasan, Country Channel Consultant for Bangladesh from Acer was also present. Mr. Abdul Mabud, Chief Commercial Officer from B-Trac Technologies spoke on the occasion; Mr. Tariqul Kabir, Head of Sales and Mr. Akhter Fahmi, Head of Operations from B-Trac Technologies were also present on the occasion.

This agreement with B-Trac will take Acer’s success to the next level. With this association, Acer will be able to further explore the untapped potential of the market in Bangladesh and capture a bigger market share.

Acer has always been a technology vendor that has been ahead of the curve and has moved beyond just being a computing-only brand. The company has recently launched path breaking products like the Acer Aspire Swift 7; the world’s thinnest laptop, The Predator 21X; the world’s first curved screen laptop and the ultra slim Spin series convertible laptops in the recently concluded IFA expo at Berlin. Acer has also developed robust plans focusing on marketing strategies, attractive pricing and retail expansion with an aim to enhance excitement, engagement and experiential purchase for the customer.